RivalIsm
How it worksFeaturesBattlecardsPrice monitoringAI competitor analysis
Product marketingSales teamsFoundersAgenciesCompetitive intelligence software
Pricing Security Blog Log in

Competitor tracker that writes the brief

RivalIsm reads your rivals' pricing, product and messaging pages every day, shows what changed and tells your team how to win the next deal.

Rival teardown board
northwind.example/pricingChange detected
Pricing for revenue teams
Team $99 per month
Team $129 per month
Starter $29 per month
Starter $39 per month
New: AI assistant
Start free trial
Get started now
Sample data, fictional company Northwind Sample
What to watch

Public pages only. Your data stays yours. No card required to create an account.

What RivalIsm watches

Four kinds of pages tell you where a rival is heading. RivalIsm reads all of them on a schedule and keeps the history.

Team plan

$99
$129

Pricing pages

Know the day a rival cuts its price.

Release note

No AI assistant
AI assistant added

Product and changelogs

See new features before a prospect mentions them.

Homepage headline

Reporting for everyone
AI reporting for revenue teams

Messaging

Catch a new headline or a new target segment.

Open roles

2 sales roles
9 sales roles

Hiring signals

Read what a rival is investing in from its open roles.

How it works

See the full process →

Rival pages

northwind.example
rivalco.example
Add another rival

1. Add your rivals

Paste their addresses. RivalIsm finds the pricing, changelog and careers pages.

northwind.example/pricingChange detected
Pricing for revenue teams
Team $99 per month
Team $129 per month
Starter $29 per month
Starter $39 per month
New: AI assistant
Start free trial
Get started now
Sample data, fictional company Northwind Sample

2. RivalIsm checks and compares every page

Each visit is stored. Every change is shown as a before and after.

Battlecard, Northwind SampleSample data

Where they position

The AI reporting platform for revenue teams.

What changed

Team plan up from $99 to $129. Free trial replaced by a demo request.

How to win

  • Lead with self serve start in minutes.
  • Point to the price rise in the Team plan.
  • Ask how long their demo wait is today.

3. You get the brief and a current battlecard

Your team opens one page before the call instead of hunting through tabs.

Built for the person who owns the number

Deals are lost to a competitor move nobody saw. Analysts spend hours on manual checks. Reps give different answers to the same objection. RivalIsm gives the team one source of truth and a weekly executive summary, and gives battlecards that reps actually open.

  • SSO (SAML), roles and permissions
  • Audit log
  • 99.9 percent SLA
  • Invoicing and PO
  • DPA and security review support
Read the security page
Weekly rival briefSample data
  • Positioning. Northwind Sample now leads with "The AI reporting platform for revenue teams".
  • Pricing. Starter $39, Team $129, Business $249 per month. Two of three plans rose.
  • Recent moves. AI assistant and Salesforce integration announced in the changelog.

Pricing

Four plans. Pay yearly and the monthly price drops by 50 percent.

Starter

Founders tracking a few rivals

$24 per month

Billed $288 per year

  • 3 rivals tracked
  • 25 pages watched
  • Daily checks
  • Weekly AI rival brief
  • Battlecards, view only
  • 1 seat
  • Email alerts
  • 3 months of history

Growth

Product marketing and small sales teams

$74 per month

Billed $888 per year

  • 10 rivals tracked
  • 150 pages watched
  • Checks every 6 hours
  • Weekly brief plus brief on change
  • Auto updated, editable battlecards
  • 5 seats
  • Email and Slack alerts
  • 12 months of history
  • CSV export

Scale

GTM teams and agencies

$249 per month

Billed $2,988 per year

  • 30 rivals tracked
  • 600 pages watched
  • Hourly checks on pricing pages
  • Brief on change plus monthly executive summary
  • Auto updated, versioned battlecards
  • 20 seats
  • Email, Slack, Teams and webhooks
  • Unlimited history
  • API, CRM export, workspaces per client

Enterprise

Larger companies with procurement

From $1,500 per month

Invoiced, custom terms

  • Unlimited rivals and seats
  • Custom pages and check frequency
  • Custom battlecard templates
  • SSO (SAML), roles and permissions
  • Audit log
  • 99.9 percent SLA
  • Invoicing and PO, DPA
  • Security review support
  • Onboarding call

Prices in US dollars. Cancel any time.

Pages RivalIsm reads

  • Pricing pages
  • Plan comparison pages
  • Changelogs and release notes
  • Feature pages
  • Integration directories
  • Homepages and taglines
  • Careers pages
  • Docs and API references
  • Blogs and RSS feeds
  • Versus and alternative pages

Questions before you start

RivalIsm reads public pages only. It respects robots.txt, never logs in anywhere and never goes behind a paywall. Looking at what a company publishes on its open website is what any buyer or analyst does by hand, RivalIsm simply does it every day and keeps the history.
A change alert tells you that pixels moved. RivalIsm understands pricing tables, feature lists and headlines, shows the before and after in plain words, and writes the brief and battlecard that explain what the change means for your next deal.
RivalIsm is self serve. You paste rival addresses, switch it on in minutes and pay a monthly plan, with no analyst needed to run it and no annual contract in the tens of thousands of dollars.
Starter checks daily, Growth every 6 hours and Scale hourly on pricing pages. Enterprise frequency is set to your needs.
Every line of a brief quotes the page text it came from, and you always see the raw before and after next to it. If a claim has no source on the page, it is not written.
No. You add rival web addresses and, if you like, one line about your own product. Nothing from your systems is required.
Slack alerts come with Growth. Teams, webhooks and CRM export come with Scale.
Yes, both come with Enterprise, together with roles, an audit log and security review support. See the security page for the full list.
No. The scan on the home page is a one time sample so you can see the output before you create an account. All plans are paid subscriptions, and yearly billing costs 50 percent less per month.
Yes, at any time from billing settings. The plan runs to the end of the period you paid for.

See what your rivals changed this week

Scan one rival page now and read the result in seconds.

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