Analysis needs fresh facts
Competitor analysis software should feed your matrix, your positioning and your sales material with facts that are never older than a day. RivalIsm stores each page version and surfaces the differences.
- Feature and pricing matrix inputs
- Positioning shifts over time
- Rival launches and renamed features
From data to analysis
Use the change feed to update your matrix, use the brief for your weekly update, and use the battlecard for sales. The software does the reading, you do the judgement.
For a full method read the competitor analysis guide.
Questions
It replaces the manual collection. Many teams keep a matrix and fill it from the change feed.